Discussion about this post

User's avatar
Riccardo Vocca's avatar

"Transmedia storytelling has become individualized". I really appreciated this sentence. I think the term you are talking about is absolutely present and relevant. Communities have become, perhaps also due to recent problems and scandals involving influencers and public figures, increasingly attentive and demanding towards the people they follow. At the same time, however, they have transformed into superfans whose returns are significantly higher for people and brands than in the case of "normal fans". I totally agree and I think it's a theme I would like to see in other issues!

Expand full comment
Evi's avatar

Big fan of this newsletter & what an insightful piece! The topic of the superfan seems to be increasingly relevant these days especially in music, and it's also helpful to consider the crossover of many of the tactics currently experimented with by Western labels from J-pop (and K-pop even) which has been fostering and capitalizing on superfan culture for ages. Loved this conversation between Tamar Herman and Patrick St. Michel which touched on it as well. https://notesonkpop.com/everything-is-akb-2/

Expand full comment
4 more comments...

No posts