Why do we keep talking about Tumblr?

Tumblr has been popping up more and more in general conversation as one of the drivers behind the abundance of affinity-based identity groups flourishing and always at the ready to pick up arms for their cause. I call it the “stanning” of real life —also, the fandoming of real life— because it’s how I learned how to make sense of it, and the dominant traits are the same. The passion, the moral drive, the relentless pursuit.

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