4 Comments
May 27Liked by Monia Ali

I appreciate the honesty. As a person also working in and disillusioned by film, this hits home. I wonder if regular people even still care much for movies, or if the audiences for different mediums are branching off. TikTokkers to TikTok. Film snobs to film. TV bingers to the couch. Lots to think about. Great post!

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It depends ife the definition of "regular people" I guess, I do think film still matters but making a career out of it is a tough time. I love the format though hence why I want to highlight film (and music) on the 'stack because it's the very least I can do

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I really appreciate the numbers you write, Monia, not only for the topics in sections, but also for how you talk about them. The topic of the film industry is one of those that has always attracted the most attention. And not only from an economic point of view, but also from the psychological relationship that people have with cinema characters and films - and TV series. One of the most intriguing studies I read on this showed for example that when a campaign features a testimonial who has had a famous role as a character from a TV series (for example Barney in How I Met Your Mother) presenting him as a character and not as an actor with his real name, in case of a scandal in which the actor is involved the negative effect on the advertised brand is less. I think it's just one example - very interesting in my opinion! - how much this industry deserves attention under a multidisciplinary lens and made up of many experiences like those you highlighted.

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Thank you!

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